The Red Letters
In ancient Rome, feast days were indicated on the calendar by red letters.
To my mind, all poetry and art serves as a reminder that every day we wake together beneath the sun is a red-letter day.
––Steven Ratiner
Red Letter Poem #302
Profit and Loss Statement For Mr. B.
“The Post needs to be a profitable enterprise that stands on its own two feet. Let me tell you why. Because it’s a measure of its relevance. If people won’t pay for our product, it’s not a good enough product. It would be like poetry without rhyming, it’s too easy.”
––Jeff Bezos
(interview on CNBC, 5/20/26)
Too easy without rhyme? Mr. B., I have news for you:
you’ve no understanding of the time that goes into
educating the tongue, cultivating the heart, so that words
might fly true to their destination, bearing the hard
truth of what’s required to be an actual human being in
our rancid/gilded age––where suffering’s a commodity
on the Stock Exchange, and all it takes is a few billion
in reserve to live gloriously without a thimbleful of pity
or the tonnage of regret. News flash: your yacht’s run aground
on Circe’s island, as you quaff down cup after cup of kykeon
laced with nightshade, turning into swine along with your crew.
Ithaka can burn for all you care. There’s no damned hope for you.
For what (another old poem) profit a man who gains the world but
loses his soul? Such unspeakable waste. What rhymes with that?
––Steven Ratiner
This is a small essay in praise of accuracy, integrity. One might think that such qualities need no special celebration (and certainly not from this humble scribe); mustn’t they be, a priori, what every speaker, writer, leader aspires to? But such is the age in which you and I find ourselves that our minds bathe daily in language and imagery so wildly inaccurate––and often willfully, even maliciously deceptive––we’ve almost come to accept this as the normal cultural environment. Almost. I think we still take notice (and hopefully, take offense) when someone––especially those whose very profession is the communication of ideas––attempts to beguile us with blather and obfuscation. I think their hope is that we can no longer tell the difference between the gold bullion of veracity and the glinting pyrite of bullshit. Sometimes, in the mouths of world leaders, deceptive language comes stained with blood and human suffering. (Are the many casualties in our current Middle Eastern war less pained if we call it “a military operation” or “an excursion?” Are the deceased less absent?) But the example that arrested my attention this week––and demanded a poetic response––was an interview given by Jeff Bezos: billionaire entrepreneur, and the owner of Amazon, the Washington Post, and a multitude of other properties. There would seem to be far less at stake here––no battalions are being mobilized, no battleships being deployed, at the behest of the Post’s publisher. He just wants to casually distort our notion of reality. And to be honest, it was the offhand swipe he took at contemporary poets that finally tipped me over the edge. But his larger conception of ‘profit and relevance’ is the more troubling concern––that, and the fact that what is actually under threat is our constitutional guarantee of free expression and independent journalism.
The question here: do we really believe corporate declarations that the curtailed newsrooms at places like the Post or CBS (and there are many more examples) are simply ‘business decisions’ and not an attempt to trade away our delineated freedoms for political gain (adieu, Mr. Colbert!) Each day, my BS alarm is triggered by yet another development where power and profit seem to trump the well-being of the people. And so I became angry––and Mr. Bezos’ cursory remarks demanded that I put pen to paper. As the words raced, what began taking shape on the page was a (somewhat) formal poem––a sonnet, no less––replete with classical references. But that seemed fitting to me––and I hoped that, if the poem ever managed to appear on Mr. B’s screen, at least he’d be assured that (unlike those ‘lazy versifiers’) I was at least, you know, trying. In truth, Bezos is an educated man and knows full well that you cannot equate profit with relevance, no more than you can argue that rhyme determines beauty. And, what’s more, he’s aware that, throughout history, certain powerful entities––like monarchs and oligarchs, national governments and religious institutions––frequently committed their tremendous resources so that the people of the world might experience something far beyond the scope of business. The Sistine Chapel, Michelangelo’s David. . .the Lincoln Memorial, Interstate Highway System. . .not to mention the project that placed human beings on the Moon, conveying back to us the first astonishing images of our own fragile planet floating in the vast darkness. There was something beyond the profit motive underlying these achievements. And are we not grateful for the multitude of individual creators whose work has enriched our lives immeasurably, even to the detriment of their own? Du Fu, Dante, Phillis Wheatley; Mozart, van Gogh, Billie Holliday––though each hoped their creative gifts would keep their lives afloat, they never hesitated in their efforts when circumstance proved otherwise.
Dear Mr. Bezos: your fellow citizens rejoiced when, years back, you rescued the Washington Post in the name of preserving a journalistic institution (and knowing full well that newspapers might never again garner great profits). And that’s why we are horrified now to watch you (and others––you are hardly alone) trading away aspects of the public good in order to ingratiate yourself with dark and anti-democratic forces. I’m not suggesting that you forgo mansions and mega-yachts––you’ve earned your luxurious life. Still, it’s not lost on us that the money you could save from one less celebrity rocket launch, one less vanity movie project, would be enough to create a foundation to subsidize the Washington Post for decades to come. Your legacy would be the support of honest journalism as a basic pillar of American society. We would celebrate your generosity and the choice of ideals over profit margins. But if that’s not going to be your choice, I’ve a more modest request: at least tell us the truth about your motivation; even that would earn you a certain respect. This morning, I was thinking of an old collection of essays by the poet Wendell Berry. The title is taken from the Chinese character xin––which is, in turn, formed by joining two other characters: person standing beside word. In Mandarin, the word means ‘fidelity,’ ‘integrity,’ and ‘trust.’ This Kentucky poet-farmer called his book Standing by Words, a representation of language that is trued by a clear eye, an honest heart, and a judicious mind. I think we can––no, need––to expect at least that much from each other. I can assure you, the scores of poets that I know use xin as their lodestar, whether or not the music of their verse is shaped by measured rhythms or end rhymes. Please: stand by your words. Let your journalists stand by theirs. I promise to do the best I can to stand by my own.
*This poem appeared this past Sunday on TheNewVerse.News substack, one of a very few sites that focus on poets-as-journalists. More than permission, I was encouraged by their publisher to share the poem in the Letters, writing an essay that provides a fuller context for the poem. I am grateful.
The Red Letters
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* To learn more about the origins of the Red Letter Project, check out an essay I wrote for Arrowsmith Magazine:
https://www.arrowsmithpress.com/community-of-voices
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http://dougholder.blogspot.com
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