By Doug Holder
Somerville fashion designer Sandhya
Garg does not lift a middle finger to offend the mandarins of the fashion
world. But she uses it as part of her design concept of provocative,
beautiful and engaging clothing.
I met Garg at my usual seat at the Bloc
11 Cafe in Union Square, Somerville. Garg was dressed simply, and
looked more like a bookish graduate student than a fashion designer.
Although Garg lives in Boston with her husband ( A doctor who is on a fellowship at a major hospital), she has a space at the Joy Street Studios in
Somerville. Garg told me, “ I love the artistic vibe of the city.”
She revealed that Joy Street has space for sixty artists, and it
proves to be a stimulating environment for her.
Garg, who teaches at MASS ART in Boston
and is a graduate of the London College of Fashion, told me that her attire has
bold colors combined graphically to create bold prints. The clothing
is influenced by world travel, regional folklore, superstition, etc...
And Garg keeps in mind that she has hopes that the garments will provoke
conversation, perhaps something more than, “ Hey girl...nice rags.”
Garg who hails from India is influenced
by the artwork of the native Gond tribe, as evidenced by her
graphics. Many of the prints she uses in her clothing are strong
reflections of the work of these creative people.
Garg said her creations are wearable
and avant-garde. She explained, “ My designs which are unique, bold
and conversational are also wearable. They are not just their to make
a statement or illustrate a concept, but to be worn and worn
comfortably."
Garg worked at the Gucci factory in
Italy, and honed her skills with hand embroidery craft, and vintage
lace-making. She even created her own dress during her tenure there.
Garg tod me she has been influenced by
the late, innovative fashion designer Alexander McQueen. She polished
her skills at the McQueen design studio, as well as the Alice
Temperley and Izmaylova studios.
McQueen was known to use “shock
tactics” in his work. Garg follows a similar path with her series called “Abusive Prints,” in which she uses the motif of a raised middle finger on some of her dresses to protest
the indignities, sexism, and abuse many Indian women suffer in her country.
Her label, “Sandhya Garg” now has
international standing thanks to a successful stint on the TV smash
show “ Project Runway.” Her work was lauded by such fashion icons
as Heidi Klein, Nina Garcia, and Zac Posen.
Garg told me that I could wear her
clothing and perhaps start a conversation that is inspired by them. And
indeed, perhaps I should. Although I might shy away from the raised
middle finger motif—I have enough problems!
For more information go to http://www.sandhygarg.com
For a related article go to: http://www.stlabel.com/how-to-become-a-fashion-designer/
For more information go to http://www.sandhygarg.com
For a related article go to: http://www.stlabel.com/how-to-become-a-fashion-designer/
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