Tuesday, June 07, 2016

Fashion Designer Sandhya Garg Lifts A Middle Finger in the Fashion World

Fashion Designer Sandhya Garg Lifts A Middle Finger in the Fashion World

By Doug Holder

Somerville fashion designer Sandhya Garg does not lift a middle finger to offend the mandarins of the fashion world. But she uses it as part of her design concept of provocative, beautiful and engaging clothing.

I met Garg at my usual seat at the Bloc 11 Cafe in Union Square, Somerville. Garg was dressed simply, and looked more like a bookish graduate student than a fashion designer. Although Garg lives in Boston with her husband ( A doctor who is on a fellowship at a major hospital), she has a space at the Joy Street Studios in Somerville. Garg told me, “ I love the artistic vibe of the city.” She revealed that Joy Street has space for sixty artists, and it proves to be a stimulating environment for her.

Garg, who teaches at MASS ART in Boston and is a graduate of the London College of Fashion, told me that her attire has bold colors combined graphically to create bold prints. The clothing is influenced by world travel, regional folklore, superstition, etc... And Garg keeps in mind that she has hopes that the garments will provoke conversation, perhaps something more than, “ Hey girl...nice rags.”

Garg who hails from India is influenced by the artwork of the native Gond tribe, as evidenced by her graphics. Many of the prints she uses in her clothing are strong reflections of the work of these creative people.

Garg said her creations are wearable and avant-garde. She explained, “ My designs which are unique, bold and conversational are also wearable. They are not just their to make a statement or illustrate a concept, but to be worn and worn comfortably."

Garg worked at the Gucci factory in Italy, and honed her skills with hand embroidery craft, and vintage lace-making. She even created her own dress during her tenure there.

Garg tod me she has been influenced by the late, innovative fashion designer Alexander McQueen. She polished her skills at the McQueen design studio, as well as the Alice Temperley and Izmaylova studios.

McQueen was known to use “shock tactics” in his work. Garg follows a similar path with  her series called “Abusive Prints,” in which she uses the motif of a raised middle finger on some of her dresses to protest the indignities, sexism, and abuse many Indian women suffer in her country.

Her label, “Sandhya Garg” now has international standing thanks to a successful stint on the TV smash show “ Project Runway.” Her work was lauded by such fashion icons as Heidi Klein, Nina Garcia, and Zac Posen.

Garg told me that I could wear her clothing and perhaps start a conversation that is inspired by them. And indeed, perhaps I should. Although I might shy away from the raised middle finger motif—I have enough problems!

For more information go to  http://www.sandhygarg.com

For a related article go to:     http://www.stlabel.com/how-to-become-a-fashion-designer/

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